Copywriting is the art of writing content that gets people to buy. It's an important skill for any marketer or writer, but it can be tricky. If you're new to copywriting, don't worry! There are lots of resources available online that teach you how to write for different types of audiences. In a nutshell, it's the first thing your customer sees. If you have an awesome product or service, but you don't have a great copy that tells people about it—you’re just wasting their time. They won't know what they're missing if they don't see any evidence of your expertise in writing high-quality content for the web.