Search Engine Optimization SEO is a technique to rank in search engines and attain higher rankings on Search Engine Results pages SERPs. Do you know there are a lot of SEO tools that can push your site to the next level without spending a pie? These tools offer you keyword research and its optimization, meta text optimization, link building, and HTML sitemaps that can help you attract more organic traffic to your website. SEO tools are not only handy platforms to track your website, but you get valuable insights into your competition, SEO performance, and generating ROI. 

This article will explore the best free SEO tools for your website. 

Why do you need an SEO tool?

SEO tools boost the process of search engine optimization of your site; it increases your website's visibility and traffic and converts your visitors to loyal customers. In addition, it helps you know the number of visits your website is getting, the traffic that is dropping significantly, HTML errors, if any, and you get to know how many links you have. Therefore, an SEO tool assists you in resolving any kind of issue your website needs to get fixed to optimize its functionality and work efficiency. Moreover, it tells you the possible keywords you can use to increase the chance of ranking in the search engine, and you can save time and money on manual SEO audits.

Free SEO tool you can get started with its unique features 



Whenever you look for SEO tools or digital marketing expert advice, you probably will come across Neil Patel's website. Ubersuggest is one of the best tools. It provides new keyword and content suggestions and increases your backlinking profile. It lets you find the keyword's search volume, ranking difficulty, keyword variations, and content suggestions. Additionally, you can learn about a website's backlinks, traffic, domain authority, and top-performing content. 

Features of Ubersuggest:

  • Unique content ideas
  • Keyword Suggestions 
  • Domain Overview
  • Best SEO pages analysis  
  • Backlink data
  • Traffic analysis  

Ubersuggest pricing:

Ubersuggest is free for keyword and content suggestions. However, if you want to access search volume and demographics, you can purchase its premium:

  • Individual plan for $12
  • Business plan for $20
  • Enterprise plan for $40

Learn more about the pricing plan



AnswerThePublic is one of the best free SEO tools with unique features. It helps you to find the most searched terms for your keyword and get unique content ideas. The best part of this tool is that it gives you suggestions in three categories: queries, prepositions, and comparisons. Moreover, you can get its CVS format. 

Features of AnsweThePublic

  • Unlimited daily searches 
  • Monitor new suggestions and get alerted 
  • Compare data over time 
  • Create folders to organize your research 
  • Explore your results in CSV 
  • Hide unwanted branches and suggestions 
  • Export high-res images to present your insights 
  • Priority customer support 

AnswerThePublic pricing:

It is free to use. However, upgrading to its pro plan starts at $99 per month. 

Learn more about its pricing



SeedKeywords is a great SEO tool with a simple yet unique way to find search intent and long-tail keywords. It creates a scenario that can be shared with your network. As a result, you get search terms from users to identify keywords and search intent. Once users give their replies, then this SEO tool collects them and makes a list. Later you can access it with a bookmarked URL. 

Features of SeedKeywords:

  • Shareable link to your scenario 
  • Report on a single page 

SeedKeyords pricing:

It is free. Learn more



Seobility is an all-in-one SEO tool that crawls your site for SEO issues and creates an in-depth report of your website's SEO, providing tips to optimize your content. For example, you can analyze your competition and backlinks. Moreover, it helps you discover keywords that are top-ranking in different places. Seobility gives you a detailed report at the end, which you can download in a PDF file. 

Features of Seobility:

  • Proper site audit 
  • Keyword ranking 
  • SERP rankings
  • Backlink checker
  • Competition analysis 
  • Keyword research
  • On-site audit 
  • Rank tracking 

Seobility pricing:

This SEO tool is free for one domain with less than 1,000 pages and 100 external links. Paid subscriptions are as follows 

  • A premium professional website plan is $50 per month and offers a 30-day free trial.
  • Agency plan for large websites in $200

Learn more about pricing 


To have a more robust SEO strategy, you must have access to a reliable, accurate, and easy-to-use SEO tool to get insights into your website and improve its performance based on the suggestions. 

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