Copywriting is the art of creating content that drives people to buy. It's an important skill for any marketer or writer, but it can be tricky. If you're new to writing, don't worry! There are plenty of online resources that teach you how to write for different kinds of audiences.
In this guide, you will learn how to use your full potential to create the best copy for your website or Amazon ads to boost user experience, increase conversions and generate revenue.
Read our guide on "How to write effective product descriptions for e-commerce websites"
Why is copy important?
In a nutshell, it's the first thing your customer sees.
If you have a great product or service, but don't have a great copy to let people know then you're not just wasting your time but their time too. They will not know what they lack if they see no evidence of your expertise in writing high-quality web content. Hence, it is significant to write compelling copy for your website or Amazon ads.
Find the right tone
The first thing you should do when writing the copy for your website or Amazon ad is find the right tone. This can be tricky because there are several ways to address readers and customers. In fact, we've found that it's best to use friendly language so that the reader feels like they're talking directly with you rather than reading about your product. Using jargon words may confuse the audience and alienate your potential customer. Moreover, avoid doing unrealistic claims about your product which can disappoint your customers. Above all, test different tones to your brand's voice and choose the best one that resonates with your purpose.
Use action words
In order to sell your product or service, you are required to use action words. Action words are the words that describe what the reader will see or do while visiting your website or reviewing the copy on Amazon. For example, if you sell a supplement, use "boosts energy" as an action word because people who purchase come with the intention to increase their immunity and so they will feel more energetic after taking it.
Action words also work equally when you describe what readers can get from products like yours such as "enhances memory". Lastly, use them in reference to how customers can optimize the use of your product, for example, "reduces stress levels").
Bullets are an excellent way to hook your reader to your copy. They make it easier for them to skim through the written content, which means you can get more traffic from people who come across your page without even reading it all.
Bullets are a great approach that should be used when you want to split up text into smaller chunks that are easier for people to digest. You may also use bullets if you have several points that need highlighting or describing in detail such as facts.
Create a compelling headline
Your headline should be a single word, preferably one that's easy to read and comprehend. For example, "How to Write Copy for Websites or Amazon Ads" is much more effective than "Tips for Writing Effective Online Copy ."
For a better reader experience, it is suggested that your headline shouldn't be too long either (1-2 words) or too short (just 1 letter). Also avoid cliche phrases like "The best way," as they tend not to register with users and can make them feel condescending if they're not familiar with your brand.
Create a compelling opening paragraph
The first paragraph of your copy is the most important part of your copy that should have a hook that grabs the reader's attention. A good hook is something like, "This is the best way to lose belly fat." The goal is to get people excited about what they will learn in the rest of your text.
Another way to start a web page or ad is by incorporating a call-to-action (CTA). This is where you tell readers what they need to do next, such as sign up for an account or buy something online. If possible, include some statistics along with these CTAs: "76% of people who use Shopify say that it saved them money," or "83% would recommend our product!" These numbers can help persuade skeptical readers into action by showing how many others have benefited from using this service before them and convincing them that their own experience will be just as good if not better than theirs!
Make sure your paragraphs are easy to read
When it comes to writing copy, the first thing you'll notice is that there is a lot of duplication. You'll end up repeating the same thing over and over again in multiple ways.
For example, if your website or Amazon ad is about how cold-press juicers can help you make the most healthy smoothies possible, then your copy might include this line: "Cold-press juicers can help you make the most healthy smoothies possible."
This sentence has been said before and by now readers know what a cold press juicer is, therefore, they may skip reading it. However, it still doesn't convey much information about how this particular machine will make their lives better by grinding up ingredients into juice without heating them up!
Make sure your sentences are short and simple
Be sure to keep your sentences short and simple but not too short or too simple.
The average person may read at around 150 wpm (words per minute), which is approximately how fast they type. This means that if you’re writing in English, you should use words that are easy to understand and memorize. It also helps if the word length of your sentences is less than 60 letters long so that readers don’t get lost on what it means when they read them!
Good copy makes your content more interesting and engaging for customers, which leads to better conversions
A good copy makes your content more interesting and attractive to clients, leading to better conversions. Must read: how to write a strong Amazon ads copy.
Use friendly language: The words you use will affect the way people think about your brand. If you write in a way that sounds like a customer would speak, they’ll feel like they know what it is you do and can relate easily to it.
Use words that are easy to understand: If an average person can read your copy and comprehend what it means, then so should everyone else (even if some of them might not be as fluent). Write in simple terms – don't make yourself or anyone else overthink things!
Use words that are easy to remember: Ensure that people will never forget what they read by using memorable phrasing such as "the best" or "the fastest." These phrases are easier than others because they allow readers' brains' pathways through memory recall areas quicker than other types like those found within nouns.
It’s not always easy to write good copy for websites or Amazon ads. Nevertheless, if you follow these tips and tricks, your content will definitely to be better than ever!